Adopting the holistic integrated developmental approach to early childhood education, care, and development, based on culture-specific patterns of socialization. Focusing on human resource development of early childhood education and care service-providers and the capacity building of ECED institutions. Targeting communities and institutions at the grassroots level, with focus on the needy and the marginalized, in developing sound early childhood education and development approaches. Carrying out culture-specific research in child psychology, and relevant early childhood education and development programmes. Enriching the field of early childhood education and development through the supply of materials, publications, designs, and other relevant resources. Co-ordinating and co-operating with formal and informal institutions related to ECED. Raising the awareness of the community at large, and parents in particular, to the importance of ECED and Children’s Rights, through the media and other means.